Case Studies

CEMEX

CEMEX is a global building materials company that produces, distributes, and sells cement, ready-mix concrete, aggregates, and related building materials in more than 50 countries, and maintains trade relationships in approximately 102 nations. The company recognized revenues of $15.14 billion in 2011. Extractable was engaged to redesign CEMEX's global website.

Goals

• Establish unified global web design system
• Increase sales leads
• Capture new customer data
• Improve brand recognition
• Improve search engine relevance

Target Audience

• Prospective customers
• Current customers
• Investors
• Media

Services Provided

• Primary Research
• Key Performance Indicator (KPI) Definition
• Information Design, Site Architecture, Interaction Design
• User Interface Design
• Support During CEMEX-led Site Buildout

Go to cemex.com

Results

• New, extensible global design system
• User-centered browsing experience
• Developed clearer calls to action and new interaction methods
• Key Performance Indicator-driven optimization metality

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Improved performance is rarely arrived at by luck alone. Extractable is a data driven design agency focusing on how to use statistics and research to inform site development to achieve superior results for goals such as lead generation, lead nurturing, ecommerce revenues, streamlined customer support, and customer acquisition. We thrive on data and look for it in all web activities including industry research, web analytics, survey data, session playbacks, and usability testing. Our digital strategies encompass the major interactive channels from web sites to mobile applications to social networking campaigns to new technologies such as web TV. Our great clients come from every walk of life in the financial, healthcare, retail, high technology, and government industries. Whether the focus is B2B lead generation, B2C customer acquisition, or simply improving ROI of the digital channel our team is driven by combining hard data and experienced insight to solve interactive problems.