Case Studies

John Muir Health

A leader in health care in the San Francisco Bay Area, John Muir Health is a not-for-profit integrated system of doctors, hospitals and other services. Extractable was engaged to redesign John Muir Health's website in an effort to differentiate the organization by demonstrating its understanding of and commitment to the community, while building awareness of the full range of health-related services it offers.

Goals

• Increase in consumer and patient satisfaction
• Increase in physician satisfaction
• Increase in visitor loyalty and stickiness of the site
• Improved accessibility, including content availability
• Improved search engine relevance
• Elimination of outdated content
• Updated brand expression

Target Audience

• Prospective Patients
• Patients, Families, and Visitors
• Physicians and Staff
• Media

Services Provided

• Primary Research
• Comparative Site Review
• Content Strategy
• Web Analytics Dashboarding
• Information Design, Site Architecture, Interaction Design
• User Interface Design
• Application Development

Go to johnmuirhealth.com

Results

• Best in Class - Hospital, 2011 Interactive Media Awards
• 6 Awards, 2011 W3 Awards

      

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Improved performance is rarely arrived at by luck alone. Extractable is a data driven design agency focusing on how to use statistics and research to inform site development to achieve superior results for goals such as lead generation, lead nurturing, ecommerce revenues, streamlined customer support, and customer acquisition. We thrive on data and look for it in all web activities including industry research, web analytics, survey data, session playbacks, and usability testing. Our digital strategies encompass the major interactive channels from web sites to mobile applications to social networking campaigns to new technologies such as web TV. Our great clients come from every walk of life in the financial, healthcare, retail, high technology, and government industries. Whether the focus is B2B lead generation, B2C customer acquisition, or simply improving ROI of the digital channel our team is driven by combining hard data and experienced insight to solve interactive problems.