Case Studies
NPD Group
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on them to help them drive critical business decisions at the global, national, and local market levels. Extractable was engaged to redesign NPD Group's global website.
Goals
- Establish unified global web design system
- Increase sales leads
- Capture new customer data
- Improve brand recognition
- Improve search engine relevance
Target Audience
- Prospective customers
- Current customers
- Media
Services Provided
- Primary Research
- Key Performance Indicator (KPI) Definition
- Information Design, Site Architecture, Interaction Design
- User Interface Design and Template Development
- Support During NPD-led Site Build Out
Go to npd.com
Results
- Improved perception of product and service offering
- Re-conceived globalization strategy
- Improved capture of data and Key Performance Indicator-driven optimization strategy
- Developed clearer calls to action and new interaction methods
