Case Studies

Vantiv

Vantiv, LLC is one of the leading integrated payment processors to businesses and financial institutions of all sizes in the United States. Formerly known as Fifth Third Processing Solutions, LLC, since 1971, Vantiv has provided payment processing solutions to its clients. Headquartered in Cincinnati, Ohio, Vantiv, LLC is a joint venture between Advent International and Fifth Third Bank, a subsidiary of Fifth Third Bancorp (FITB). In 2011, Extractable was selected to create Vantiv's first corporate website.

Goals

• Introduce new corporate identity
• Position Vantiv as a world-class payment processing solutions provider
• Generate an increase in online sales leads fielded
• Implement scalable technology platform to support growth

Target Audience

• Prospective customers
• Current customers
• Media
• Investors

Services Provided

• Primary Research
• Key Performance Indicator (KPI) Definition
• Information Design, Site Architecture, Interaction Design
• User Interface Design and Template Development
• Usability Testing
• Content Management System Selection and Integration
• Site Buildout and Deployment

Go to vantiv.com

Results

• Successfully introduced a new brand to the market
• Unified online/offline brand expression
• Created new web technology platform
• Successful IPO in March, 2012

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Improved performance is rarely arrived at by luck alone. Extractable is a data driven design agency focusing on how to use statistics and research to inform site development to achieve superior results for goals such as lead generation, lead nurturing, ecommerce revenues, streamlined customer support, and customer acquisition. We thrive on data and look for it in all web activities including industry research, web analytics, survey data, session playbacks, and usability testing. Our digital strategies encompass the major interactive channels from web sites to mobile applications to social networking campaigns to new technologies such as web TV. Our great clients come from every walk of life in the financial, healthcare, retail, high technology, and government industries. Whether the focus is B2B lead generation, B2C customer acquisition, or simply improving ROI of the digital channel our team is driven by combining hard data and experienced insight to solve interactive problems.