Case Studies
Webroot
Webroot provides best-of-breed security solutions that protect personal information and corporate assets from online and internal threats. Extractable was engaged to redesign Webroot's global website to help the company achieve aggressive growth targets.
Goals
- Improve conversion of first time customers
- Higher revenue per visitor (RPV)
- Higher average order value (AOV)
- Improved retention of current customers through the renewal process
- Seamless experience between the buying experience and the product experience from a user point-of-view
Target Audience
- Individuals and Families
- Businesses
Services Provided
- Primary Research
- Information Design, Site Architecture, Interaction Design
- User Interface Design and Template Programming
- Usability Testing
Go to webroot.com
Results
- Official Honoree, IT Software, 2012 Webby Awards
- Redesigned user experience
- Developed clearer calls to action and new interaction methods
- Reflected Webroot's new brand positioning
- Supported revolutionary new product launch
